In media and public relations, August is widely known as ‘silly season’. I mustn’t have got the memo!
What basically happens is newspaper readership figures drop off in August as people are on holiday, this leads to less advertising revenue for newspapers as advertisers typically see less value in booking space during this time because fewer people see their ads.
When you combine this with the fact Parliament takes its summer recess, that there are fewer business deals and announcements from the City and the most popular sports are in the off season – it means there’s much less news about and fewer people to read it.
Newspapers are therefore more inclined to print attention-grabbing headlines or completely frivolous articles to boost sales. Sometimes it’s pretty funny like “Victor Meldrew found in Space” from a couple of years ago or this year’s “Shark off Cornwall Coast.”
But some stories matter and thankfully get the coverage they deserve. Look North highlighted the plight of the residents of Yorkshire Close this week who had been waiting a scandalous two months for their flood damaged goods to be removed from the front of their homes.
They were told by the council it would take at least another ten days before they could collect it. It’s funny how making the lead on Look North focuses the minds of this incompetent Lib Dem council. The next day, the street was completely cleaned!
If Carl Minns had spent less time quoting vastly-inflated figures of flood damage (£380m, err….£200m…..ok £40m) and more time doing the basics like clearing rubbish from people’s streets, we might be getting somewhere.
But it’s all spin with Minns and the Fib Dems. Did you know the PR agency who spinned for the council during the floods has another big client? Walt Disney! The perfect match – we’ve got a Mickey Mouse council leader and a Goofy adminstration.
Roll on May!